![](https://cdn.myportfolio.com/08a591f9-0954-47c4-a6b0-8f493259555e/ed60b616-9876-41dd-97a1-c981179ca58a_rw_1200.jpg?h=4b2a26498f55592c0e37ae207593b218)
![](https://cdn.myportfolio.com/08a591f9-0954-47c4-a6b0-8f493259555e/ce635aa5-f65e-4e68-9458-f62d80471293_rw_1200.jpg?h=8f2c1076bddc629f2ca42511b2b61f41)
![](https://cdn.myportfolio.com/08a591f9-0954-47c4-a6b0-8f493259555e/f0ec9128-814c-4324-9c54-2ee5d8c311e5_rw_1200.jpg?h=e8a53bb383a68d4134ca335324b6c42a)
Purpose of the Rental Calculator Banners:
These banners are part of a dynamic social media campaign aimed at promoting Electro Rent’s new rental calculator. Featuring a female rental superhero character, the banners are designed to:
1. Create Engagement: Use a compelling and relatable character to attract attention and engage the audience.
2. Highlight Benefits: Emphasize the specific advantages of using Electro Rent’s rental calculator, such as cost savings and efficiency.
3. Promote Services: Showcase the range of test and measurement (T&M) equipment available through Electro Rent, reinforcing the company’s expertise and resources.
4. Build Anticipation: Encourage viewers to stay tuned for more information, generating interest and excitement about the rental calculator.
5. Humanize the Brand: Present a friendly and approachable image of Electro Rent, making the brand more relatable and appealing to potential customers.