A New Year, A Deeper Commitment to the Work
The start of a new year always invites reflection, but this one feels different for me.
My journey as a graphic designer and artist has never been linear. It’s been shaped by curiosity, long seasons of learning, moments of momentum, and stretches of waiting that tested my patience and faith. I’ve spent decades creating for clients, employers, and systems that often valued speed over soul. Along the way, I gained skills, experience, and discipline—but I also felt something slowly slipping: the freedom to create work that felt truly mine.
Over the last few years, that tension became impossible to ignore.
The design industry has changed. Competition is intense, roles are fewer, and creative work is often reduced to templates and trends. I found myself asking harder questions:
What am I building? Who am I creating for? And what does success really look like at this stage of my life?
Instead of waiting for permission—from a client, a company, or a job listing—I began investing more deeply in my own creative ideas. That shift gave birth to projects like Anizooies, Watson & Teddy, and a growing library of project ideas. These aren’t side projects to me; they’re expressions of everything I’ve learned and everything I still want to explore.
These past few years haven't been easy to say the least. Financial pressure, uncertainty, and long periods of unseen work tested my resolve. But it also clarified something important: creative execution isn’t just what I do—it’s how I move forward. One idea at a time. One finished piece at a time. One faithful step at a time.
As this new year begins, my focus isn’t on chasing trends. It’s on consistency, craftsmanship, and completion. On telling better stories. On shipping the work. On trusting that small, faithful efforts will compound over time.
This year is about continuing to building with intention, creating from conviction, and allowing my work to grow in ways I have yet to realize. I don’t know exactly where the path leads, but I know I’m finally walking it with clarity.
Here’s to a new year—and to continuing the work.